About Astral

While Astral may be a new name to the bicycle industry, its development and the brains behind it are experienced in the world of cycling. Astral’s engineering, testing, sales, customer service and production teams are all powered by the same friendly and knowledgeable staff from Rolf Prima in Eugene, Oregon.

First and foremost, we’re a team of cyclists. Over the last 20 years building Rolf Prima wheel systems, we’ve found there to be a lot of inherent benefits with paired spokes, but we know not everyone wants a pre-built wheel system and some prefer to build it their own way. Astral can make those wheels happen. We’ve already done the engineering to make great rims and now we're making those rims available for all builds.

Our advantage is that we are not new to this. We are not a "me-too" rim maker. We’ve been at this for over 20 years. In that time, we’ve developed the engineering staff, technology, and testing facilities that rival or exceed most other rim and wheel manufacturers. With our collective decades of experience, we are ready to put our resources to further use.

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