Name: Loren Mason-Gere
Position: Director of Sales & Marketing
What are you currently pedaling? Give us the full kit!
I split time between a couple bikes, but the best are:
Kona Hei Hei with Alsea Cabon 30 with xc tires for fast days and Serpentine Carbon X with big meaty tires for rowdy days. XX1 Kit.
Kona Libre that I run with either Hyalite Carbon Wide 700c wheels or Outback 650's for running wider tires.
What got you into cycling?
My dad has always loved bikes and started us early. I can’t remember a time when getting on a bike and riding wasn’t at the top of the list of things I wanted to do. As years went by, my relationship has only deepened. Bikes have brought me most of the dear friends and greatest adventures of my life.
What is the one tool you couldn't do your job without?
What do you like to do on your days off?
Ride. Drink coffee. Yoga and Meditation. Walk the dog. Eat healthy food. Best if some to most of these activities take place with my lady.
What is your hidden talent?
That’s a secret.
Ok and let's hear some favorites…
Music: Depending on the moment, you may find me listening to anything from Wu Tang Clan to Ryan Adams, Alan Jackson to Krishna Das. I put no limits around such things.
Bike: Eli built my Sky gravel bike out steel and love, just for me. That can’t be beat.
Wheels: Anything built by Jimmy.
What is the best thing after a long ride?
A cold plunge.
If you could take a bike adventure anywhere in the world where would it be?
Current greatest scheme is an epic tour in SE Asia, the details of which are still a secret. All of The Western Wildlands Bikepacking Route.